Sales Tip: A presence on social can bring flexibility to your business

Ryan and Val Visona, independent distributors, are no strangers to social media. Val has put in time and effort to cultivating their presence on socials by posing videos and other content to engage with not only their everyday customers but other distributors and technicians in the industry. 

“I give her all the credit in the world for how hard she's worked and continues to do it. That's her full-time career while working with me, so it's interesting,” Ryan explains. “We naturally stood out immediately when this happened.” 

Their presence online has expanded the reach of their business, allowing them to sell both in-person and online. Val has also expanded their product offerings, creating her own line of workwear socks made from bamboo and cotton, selling them on the truck and worldwide, as well as through other distributors.  

Having that online presence and staying aware of others who have taken their business to social media gives the Visonas the freedom to shift sales plans as they see fit. A new tool comes across their feed, one with thousands of views, and hundreds of comments and shares? It just might find its way onto their truck.  

“You can be educated just by scrolling and the algorithm knowing that you're into tools. It will show you what is hot now,” Ryan says.  

Aside from the financial boost Val’s social media presence has brought, it’s also worked to connect the two with others in the industry, opening their eyes to the larger world of tools outside of the “island” that is their route.  

“We work in a very diverse area,” Ryan says. “I get to work weekly with so many people from literally around the world, ironically, within my route. You get to know them as people, and you get to know their families and where they're from and their stories. As a tool guy, you get to see the ‘world’ within your island.”