Ron Davitt is big on utilizing social media for his business. The Cornwell dealer estimates that a third of all his sales come from his social media campaigns.
“I have a thing called Cornwell Corner on Saturday morning,” Davitt says. “Throughout the week if I see a guy’s using a tool in a way that I hadn't seen before or was pretty cool, I’ll video, I’ll photograph it, I'll put it up on my closed group, and next thing I know, I have three guys saying, ‘Well, I want that tool.’ So, I just sold three tools without even going to their shop.”
