There’s a well-known saying: “If you fail to plan, you plan to fail.” When you fail to come up with a strategy to sell your tools, whether they're for welding, brake service, or anything else, you might find it difficult to get products into the hands of your customers. Do your research on the ways your products can be used by your customers. This might look like going into shops and asking questions and speaking with your customers.  

“Conduct your research and create a game plan,” says Geoff Preston, director of marketing at Dent Fix Equipment. “Shops follow the equipment guidelines published from the vehicles [and] brands they wish to consider repairing. Many manufacturers have contacts that help shops align with the certification requirements and are a great information source.”