Sales Tip: Develop a game plan

Try to create a plan in advance when you know that you'll be talking with an unhappy customer.

I spoke with a jobber in Canton, Ohio who said that when he knows he is going to face an unhappy customer he will develop his game plan before he enters the conversation. Since you know most of your customers’ personalities pretty well, if you use good listening skills you will be able to ascertain if this is a big deal or not. 

About the Author

Alan Sipe

Alan Sipe

President, Toolbox Sales and Consulting

Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.

Sign up for our eNewsletters
Get the latest news and updates

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!