Sales Tip: Back to basics with your tool truck: cleanliness
Is your mobile store clean and well-stocked? You won’t shop at a grocery store that’s dirty and has lots of out-of-stock items. Your customers won’t either.
Is your mobile store clean, organized, well-stocked, and attractive? You won’t shop at a grocery store that’s dirty, messy, and has lots of out-of-stock items. Your customers won’t either.
I just re-read the October 2023 Professional Distributor Show Me Your Truck article about Cornwell Dealer Tracy Bourdon where he mentions he “keeps all his tools neatly organized with wrenches together, sockets together, etc…" The article then says, “In fact, Bourdon’s organization and cleanliness is one of the things complimented the most about his truck.”
Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.
