Sales Tip: Stay up-to-date on the auto industry by attending trade shows

To be a great mobile jobber you need to be an expert in the vehicle repair and aftermarket industry and bring this expertise to your customers.

A good mobile jobber is one who is dependable, honest, has inventory, and knows their products. A great mobile jobber is not only dependable, honest, has inventory, and knows their products but also is an expert in the vehicle repair and aftermarket industry and brings this expertise to their customers.

There are lots of good mobile jobbers out there every day helping technicians and shop owners with their tool and equipment needs. The great ones are not only providing the tools of the trade, they are also helping their customer shops build their business revenue and profits. Not simply because a healthy, profitable shop will buy more stuff for their shop but because being a great industry source makes you the helpful person repair shops and technicians rely on, and yes, in turn they will buy more cool tools from you.

One sure way to become an industry expert is to attend the two major industry knowledge events in November. Sure, your flagship events coming up in early 2023 are important buying events and well worth attending, but nothing will give you more overall industry knowledge than attending AAPEX and SEMA being held in Las Vegas, Nov. 1-4.

SEMA, held at the Las Vegas Convention Center Nov. 1-4 has over 1,700 exhibitors, and AAPEX held at the Venetian Convention Center Nov. 1-3 historically features 2,500 exhibiting companies.

AAPEX stands for Automotive Aftermarket Products Expo. Here is where you will see and learn about everything possible to keep a vehicle in tip top working condition. In addition, you will see and learn about the many products and services that will help your customers develop their shops into top notch sales and service producers.

About the Author

Alan Sipe

Alan Sipe

President, Toolbox Sales and Consulting

Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.

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