Sales Tip: How to get out of a sales slump

To get out of a sales slump, you must continue to work hard and take a close look at what may be hampering your success.

Every professional at anything hits a slump from time to time. In 2004, Tiger Woods only won one of the 28 tournaments he participated in. Every pitcher, batter, quarterback and goalie has run into a slump, and if you haven’t yet, you will too.

Pro athletes usually get paid whether their performance is lagging or not. Unfortunately for you, you don’t. You must sell to survive.

It’s easy to get down in the dumps, start your day later, take longer lunches and slack off hoping the good times will roll again. That just doesn’t work and will only dig your lack of sales hole even deeper.

So, after that unhappy thought, what’s a mobile jobber to do when their sales production sputters or grinds to a halt?

I found this quote by baseball's Hammerin' Hank Aaron.

"My motto was always to keep swinging," Aaron said. "Whether I was in a slump, or feeling badly, or having trouble off the field, the only thing to do was keep swinging."

Above all else, the advice from Mr. Aaron is perfect. Stay in the batter’s box and keep making those sales calls.

However, as you continue making those sales calls you need to examine what’s hampering your sales results, and how can you improve?

Sticking with the baseball analogy, every year at spring training the first thing the players work on is catching, fielding, throwing, and batting. They do this to get the rust off and insure they are doing the baseball basics correctly.

For you, the spring training basics are as follows.

  • Is your mobile store clean, organized, well-stocked, and attractive? You won’t shop at a grocery store that’s dirty, messy, and has lots of out-of-stock items. Your customers won’t either.
  • Do you really plan each sales call? Before you walk in the door be prepared for each customer interaction. 
  • Don’t blame an outside influence for your lack of sales
  • Be your own critic, sales trainer, and coach.
  • Ask for help. Yeah, yeah I know. You’re too macho for that or afraid to look weak or helpless by asking for help.

About the Author

Alan Sipe

Alan Sipe

President, Toolbox Sales and Consulting

Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.

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