Let’s look at how an impulse or suggested sale of another product can help you make the initial product sale, and maybe the second product too.
If you’re presenting a hand grinder and the prospect hasn’t said yes after your perfect presentation, try moving on to grinding wheels or maybe cut-off wheels. Do a short demonstration on that secondary product, and then ask the customer if they’d like to purchase both the hand grinder and the wheels. Initially do not offer a discount on the accessory product. Just say “Do you want both the grinder and the wheels?” You’re giving the customer the choice between yes and yes. “Yes, I want both,” or “yes, I want just the grinder.”
Here are some simple add-on impulse ideas to use as closing options:
- Sockets – Socket organizer
- Pliers – Pliers rack
- Flashlight – Extra batteries
- Work Shoes – Belts or shirts
- Hand Cleaner – Shop towels
- Drill – Drill bits
- Air Hammer - Chisels
- Roller Cabinet – Portable tool trolley
About the Author
Alan SipeAlan Sipe
President, Toolbox Sales and Consulting
Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.