Art Ellis, an independent mobile tool dealer, does everything he can to help out his customers and reward them for their loyalty.

Stocked on his truck, Ellis keeps a variety of beef jerky. He gets it from Michigan and says it’s “very good jerky.” So good that he likes to use the jerky as an incentive. If a customer pays $100, Ellis will give them a free bag, or if a customer’s been faithful, keeping up with their payments and spending with him, Ellis will give them a bag as well.