Oftentimes, a trip out to the tool truck and away from the shop is seen as a break for technicians. One way distributors can make that break seem a little more worthwhile is by selling easy-to-grab snacks, such as beef jerky. Here are some tips for selling this salty snack:
- Tasting is believing. Open a pack to share with the shop employees when you first introduce the jerky or beef sticks. They’ll be hooked.
- Let everyone know these products are all American made, all American beef and no fillers. Take pride in offering only the best quality meat snacks to your customers.
- Offer “two for” pricing, especially on the individually wrapped sticks. A quick way to double a sale.
- The 1.25 oz individually wrapped sticks are a great “Thank You” gift to hand out for a nice order at a very low cost.
- Offer a “flavor of the month” special to get customers to try a wider variety of items.
- These items are a natural draw once the customers have tasted them, so display them in the back of the truck to bring buyers in past all the tool displays.
Information provided by: Medina Foods (Goldrush Jerky)
