Sales Tip: Attend product training sessions at trade shows

There is always something new to learn.

Every show I have attended has had several schoolroom product training sessions. Some are hosted by important manufacturers and some are hosted by the company whose show you are attending. Attend them. Yes, you might have been selling that product well, but there is always something new to learn ... and maybe there is a new product they are introducing that you know nothing about. If you attend a training session that does not offer a great feature, advantage, benefit demonstration, stay late and ask for one. The best companies have their demos in writing.

About the Author

Alan Sipe

Alan Sipe

President, Toolbox Sales and Consulting

Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.

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