Sales Tip: Make a sale while attending a trade show

If you find an interesting product, call your customers from the show floor.

While attending a trade show, I have had jobbers call a customer of theirs right from my booth to tell the customer about something they just learned. Many times, they sold the product before they ordered it.  

About the Author

Alan Sipe

Alan Sipe

President, Toolbox Sales and Consulting

Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.

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