Though prioritizing his duties and tasks can be difficult at times, Baltimore-based Cornwell Tools dealer Rick Huether says finding the motivation to serve his customers’ needs comes much easier. They are his employers, he says, and he relies on their business for his livelihood.

“The reality is they can fire me any day if I don’t do what I’m supposed to do,” says the longtime Cornwell dealer.

Huether is proud of the time and effort he puts in with his customers, and he is quick to say he will “go the extra mile” for them when necessary. His one request? He asks them to understand he also serves more than 200 other shop owners and technicians with many of the same needs, wants, challenges and concerns.

“While I’m in front of you, I’ll give you everything I have,” he explains. “But when I go to the next customer, I have to give them the same respect. But if you need something, and you can’t get out to me, I will come back to you. I will do everything I can.”