The award recognized Spectra Premium for its complete and accurate product content, including marketing copy, attributes, multi-view images, and digital assets (technical bulletins, warranties and installation instructions).
This product information supports the customer’s purchasing decision and enhances the end-user experience, bringing an added-value to the Spectra Premium parts supplied to Advance Auto Parts.
“We are honored to receive this award from Advance Auto Parts. We continue to focus our efforts in parts information management and the adoption of industry standards to ensure we lead the industry in product content”, says Jason Best, Vice President of Sales and Marketing at Spectra Premium Industries.
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