Pre-registrations are at an all-time high for the Fall Conference of the Automotive Aftermarket Suppliers Association (AASA) Technology Council (ATC) – and only three weeks remain to register for the industry’s only event focused on the needs of aftermarket supplier technology professionals and their channel partners.

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The ATC Fall Conference 2012 is set for Sunday, Oct. 14, through Tuesday, Oct. 16, at the Marco Island Marriott, Marco Island, Fla. This year’s event is focused on the theme: “Intersection of Business & Technology.”

“Our conference agenda this year includes some of the top technology professionals in the industry, including Brent Windom, senior vice president, sales and marketing USA, Uni-Select, and Bryan Murphy, managing director of WHI Solutions and senior director of eBay,” says Chris Gardner, AASA vice president. “We also will release the report on the recent ATC study, ‘Aftermarket IT Spend and Trends’ at the event.”

The ATC Fall Conference is designed for professionals working at automotive aftermarket suppliers responsible for their company’s customer service, business support, e-commerce, information services, cataloging, forecasting, supply chain, EDI, IT/IS and Web services.

Confirmed speakers and presentations at the ATC Fall Conference include:

• Keynote Address: “The Convergence of Business & Technology,” Bill Long, AASA executive vice president
• “Aftermarket IT Spend and Trends,” Paul McCarthy, AASA vice president, industry analysis, planning and member services
• “Customer Spotlight,” Brent Windom, Uni-Select’s senior vice president, sales and marketing USA
• “Aftermarket Match: Complete Visibility of Trading Partner Data Requirements & Capabilities,” Chris Gardner, vice president, AASA, and Scott Luckett, CIO, the Automotive Aftermarket Industry Association (AAIA)
• “eBay & WHI- Strange Bedfellows or Synergy for the Aftermarket?,” Bryan Murphy, managing director of WHI Solutions and senior director of eBay
• "Content is the New King!,” David P. Ortega, O'Reilly and Tim Martin, K&N Engineering
• “Mobile Devices & Apps Panel: Opportunities & Pitfalls,” moderated by Brent Berman, e-business and content leader, Federal-Mogul
• “Make the CEO Happy- Harmonizing IT & Marketing,” Jeff Peake, Abundance Analytics, and Hubert Sawyers, MontAd
• “IPO Success Stories,” Manufacturer: Kevin Pentecost, Standard Motor Products; Channel Partner: Steve Gould, Auto-Wares
• Manufacturer-only Sessions: Automotive and heavy duty suppliers discuss topics and issues addressed during the conference in separate, concurrent sessions

Heavy Duty Breakout Session:

• “State of EDI in the Heavy Duty Market,” Bill Burns, chief operating officer, HDA TruckPride
• “Leveraging VMRS Codes to Streamline Communications and Increase Parts Sales,” Dave Reed, Arsenault Associates
• “Understanding Commercial Vehicle Configurations: It's not Make/Model/Year.” Michele Calbi , vice president strategic initiatives, Navistar Truck Group

Automotive Breakout Session:

• “Global Vehicle Platforms: The Need for Global Data,” David Winter, vice president, sales & marketing, TecDoc
• “Channel Visibility: Accessing and Utilizing POS Data,” Rod Bayless, director of industry solutions, Epicor Software Corp.
• “Connecting with the Technician,” Stephen Sigg, e-business manager, ACDelco

For more information on the Conference agenda, click here.

Pricedex Software is the premier sponsor of the ATC Fall Conference; Polk is the welcome reception sponsor; and Experian Automotive is the luncheon sponsor. Elite sponsors to date are: ANX, Corcentric, Datalliance/HDX, Epicor, GCommerce, Infor, InterTrade, MAM Software, Nu-Way Automotive, OptiCat, ShowMeTheParts.com, SRS Insight, TecDoc and WHI.

About the ATC

The ATC is a peer group of the Automotive Aftermarket Suppliers Association (AASA). It serves as a medium for industry interaction, education and idea exchange regarding matters of common interest to information technology (IT) and e-commerce professionals in the automotive aftermarket industry. ATC provides industry leadership and information through semi-annual conferences, committee activities, monthly newsletters and IT education.

About AASA


AASA (www.aftermarketsuppliers.org) exclusively serves manufacturers of aftermarket components, tools and equipment, and related products. It is a recognized industry change agent – promoting a collaborative industry environment, providing a forum to address issues and serving as a valued resource for members. AASA is an affiliate of the Motor & Equipment Manufacturers Association (MEMA). “AASA, The Voice for the Automotive Aftermarket Supplier Industry”