Welcome back to Aftermarket All-Access. I'm Chris Jones. Imagine collecting 828 used batteries in four hours — from a drive-thru. My guest today helped make that happen. Joel Brady is vice president of marketing and communications at East Penn Manufacturing, one of the most recognized names in lead battery production and recycling.
On April 25, East Penn held its first-ever Power2Recycle drive-thru battery return event in Lyon Station, Pennsylvania — and the response blew away every expectation. Joel talks about what it took to pull off a community event of that scale, why lead battery recycling matters more than most people realize, and what East Penn is doing to make responsible disposal easier for everyday consumers.
Chris Jones is group editorial director for the Vehicle Service & Repair Group at EndeavorB2B.
A multiple-award-winning editor and journalist, and a certified project manager, he provides editorial leadership for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.
