Podcast: Fight Forward

How reframing your goals can unlock breakthrough performance in your business and leadership.
April 2, 2026
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What if the real barrier to your success isn't the goal itself—but how you're thinking about it?

On this episode of Aftermarket All-Access, Chris Messer, vice president of transportation at Endeavor Business Media, and Mike Jones, president of Discover Leadership, join editorial director Chris Jones to explore a mindset shift that's reshaping how supply chain leaders and distributors approach growth. They discuss why focusing on what you want to achieve—rather than what you're trying to avoid—creates measurable improvements in business performance, team culture, and your ability to lead through change.

Whether you're managing operations, building your team, or navigating industry disruption, this conversation offers practical insights for driving real results.

About the Author

Chris Messer

Executive Vice President | Transportation

Chris Messer is the Executive Vice President for Endeavor Business Media's Transportation Group.

Chris Jones

Editorial Director

Chris Jones is group editorial director for the Vehicle Service & Repair Group at EndeavorB2B.

A multiple-award-winning editor and journalist, and a certified project manager, he provides editorial leadership for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.

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