ACDelco manager speaks out
Q. How have you incorporated e-commerce initiatives into your company's business plan through the recession?
A. E-commerce at ACDelco is a critical initiative in 2009 and 2010 for basically two reasons. One is defensive. All aftermarket companies and all businesses in general are taking advantage of the opportunities that e-commerce supports, such as increasing sales, driving redundancy out of the supply chain and a list of other issues.
In addition to that, we are aggressively pursuing it as an offensive tool to seek out new sales, to seek out new forms of distribution. We recently partnered with eBay to sell obsolete inventory and to sell service online, two industry-leading initiatives we are looking at to drive positive sales for ACDelco.
About the Author
Chris Miller
Chris Miller holds a BS in plant and soil science from the University of Delaware and a MS from Michigan State University. He was an assistant superintendent at Franklin Hills CC in Michigan, then worked for Aquatrols for five years, until the end of 2000, as senior research agronomist, responsible for overseeing and organizing turfgrass related research involving the company’s product line as well as new products. He now teaches computer programming at Computer Learning Centers, Inc. in Cherry Hill, NJ.
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