65e642b279a201001efcd329 Ati 2024 Tagline 4c 1500

Automotive Training Institute

705 Digital Drive Suite V
Linthicum, Maryland
USA
888-471-5800
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More Info on Automotive Training Institute

65e642b279a201001efcd329 Ati 2024 Tagline 4c 1500

About Automotive Training Institute

The Automotive Training Institute (ATI) is a leading coaching and consulting company for auto repair and collision shop owners in the United States and Canada. Established in 1980, we’ve helped thousands of shop owners improve their businesses and their lives with proven, measurable and field-tested strategies and practices. ATI currently supports $7.9 billion in revenues of over 1,600 independent repair and body shops, their owners, service advisors and technicians.

Press Releases

Automotive Training Institute (ATI), a leading coaching and training company for repair and collision shop owners, hosted its 18th annual SuperConference at the Omni Amelia Island...

Videos

Live from the show floor of AAPEX 2012! PTEN Editor Elliot Maras sits down with key industry experts to discuss topics important to the vehicle repair market. In this episode:...
Live from the show floor of AAPEX 2012 in Las Vegas, PTEN Editor Elliot Maras sits down with industry experts to discuss today's automotive repair market. Learn more about Right...

Resources

In this webinar, presented by Motor Age Training in partnership with ATI's Keith Manich, we discuss the types of leadership styles that are the most effective and what it takes...

News

Photo courtesy of ATI
ATI hits $3 billion milestone
Automotive Training Institute (ATI) reached a new milestone by hitting $3 billion gross profit improvement "lift" for their members.
Attendees to these events can look forward to excursions, food, an award ceremony, and more.
Program is an exclusive, higher-level collaboration between ATI and industry-leading suppliers

Articles

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Manager and employee in office
Annual reviews are not just a routine; they are a critical practice to maintain and improve the quality of service.
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Technician resting on tire
Profitability hinges on efficient time management and successful pricing strategies.
Tires are essential to every vehicle, and their maintenance and replacement are one of the most consistent and profitable areas.
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Mobile payments
Offering payment options for automotive repairs can significantly benefit both repair shops and their clients.
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Passing the baton
A qualified SIC will make your business grow, and you'll regain some of your own passion.
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Coaching
Create the culture and environment in which your associates can thrive.
An accurate inventory system with effective management allows parts usage to be more responsive to your operational demands.
Method no. 2: take the time to explain and educate so the customer feels more comfortable coming to you for services.
Successful companies are the ones that can find, get, and keep great employees. What is your plan for finding great techs?
We have been justifying free diagnostics to our A techs for a really long time. It’s time we stop.

Automotive Training Institute Categories

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Additional content from Automotive Training Institute

You’re probably familiar with the 80/20 rule: what someone accomplishes in three hours of his or her day will net him or her 80 percent of what they get done in a day. Is this...
If your shop does not sell tires, then ask yourself — why not?
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Adobe Stock 366982462
In today's world, finding good people is getting harder and harder. As an owner, you need to find your employee's motivation and utilize that knowledge to get them to produce ...
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Adobe Stock 203741305
According to Entrepreneur Magazine, only 50 percent of small businesses make it beyond the five-year mark. Lack of sufficient cash flow and market shifts are often the culprits...
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Technician
Sales growth is slowing, and most service desk employees are out of shape when it comes to overcoming objections.
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Adobe Stock 287534458
When did it become the norm to start giving away our time for free to customers?
As long as we build great relationships with and educate our customers, our profits naturally increase, because they will feel like we are adding value.
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Think strategically about your goals and then choose the best tasks to reach them.
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Adobe Stock 83640646
If things aren’t going according to plan, it’s time to make some adjustments or change course entirely to ensure that you finish the year strong.
While key performance indicators (KPIs) are the best way to determine how well our business is doing, the most common ones tracked rarely include the conversion rate, which is...
Build a healthy balance between your work and personal lives.
Evaluating new business practices developed in response to COVID-19 and determining what is worth keeping long-term