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Automotive Training Institute

705 Digital Drive Suite V
Linthicum, Maryland
USA
888-471-5800
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More Info on Automotive Training Institute

65e642b279a201001efcd329 Ati 2024 Tagline 4c 1500

About Automotive Training Institute

The Automotive Training Institute (ATI) is a leading coaching and consulting company for auto repair and collision shop owners in the United States and Canada. Established in 1980, we’ve helped thousands of shop owners improve their businesses and their lives with proven, measurable and field-tested strategies and practices. ATI currently supports $7.9 billion in revenues of over 1,600 independent repair and body shops, their owners, service advisors and technicians.

Press Releases

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Automotive Training Institute (ATI), a leading coaching and training company for repair and collision shop owners, hosted its 18th annual SuperConference at the Omni Amelia Island...
May 18, 2021

Videos

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Live from the show floor of AAPEX 2012! PTEN Editor Elliot Maras sits down with key industry experts to discuss topics important to the vehicle repair market. In this episode:...
Nov. 14, 2012
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Live from the show floor of AAPEX 2012 in Las Vegas, PTEN Editor Elliot Maras sits down with industry experts to discuss today's automotive repair market. Learn more about Right...
Nov. 14, 2012

Articles

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Manager and employee in office
Annual reviews are not just a routine; they are a critical practice to maintain and improve the quality of service.
Dec. 8, 2023
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Technician resting on tire
Profitability hinges on efficient time management and successful pricing strategies.
Nov. 12, 2023
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Tires are essential to every vehicle, and their maintenance and replacement needs provide a prime opportunity for monetization.
Tires are essential to every vehicle, and their maintenance and replacement are one of the most consistent and profitable areas.
Oct. 10, 2023
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Mobile payments
Offering payment options for automotive repairs can significantly benefit both repair shops and their clients.
Sept. 25, 2023
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Passing the baton
A qualified SIC will make your business grow, and you'll regain some of your own passion.
Aug. 2, 2023
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Coaching
Create the culture and environment in which your associates can thrive.
July 1, 2023
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Managing auto parts inventory
An accurate inventory system with effective management allows parts usage to be more responsive to your operational demands.
June 8, 2023
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Service manager greets customer
Method no. 2: take the time to explain and educate so the customer feels more comfortable coming to you for services.
May 8, 2023
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Happy automotive technician under car
Successful companies are the ones that can find, get, and keep great employees. What is your plan for finding great techs?
April 1, 2023
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Technician with laptop under hood of car
We have been justifying free diagnostics to our A techs for a really long time. It’s time we stop.
March 1, 2023

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Additional content from Automotive Training Institute

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Technician taking a break in the shop
You’re probably familiar with the 80/20 rule: what someone accomplishes in three hours of his or her day will net him or her 80 percent of what they get done in a day. Is this...
Feb. 1, 2023
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If your shop does not sell tires, then ask yourself — why not?
Jan. 4, 2023
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In today's world, finding good people is getting harder and harder. As an owner, you need to find your employee's motivation and utilize that knowledge to get them to produce ...
Dec. 11, 2022
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According to Entrepreneur Magazine, only 50 percent of small businesses make it beyond the five-year mark. Lack of sufficient cash flow and market shifts are often the culprits...
Nov. 18, 2022
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Technician
Sales growth is slowing, and most service desk employees are out of shape when it comes to overcoming objections.
Oct. 29, 2022
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When did it become the norm to start giving away our time for free to customers?
Sept. 21, 2022
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Shops can provide superior customer service by embracing maintenance.
As long as we build great relationships with and educate our customers, our profits naturally increase, because they will feel like we are adding value.
June 16, 2022
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Think strategically about your goals and then choose the best tasks to reach them.
May 24, 2022
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If things aren’t going according to plan, it’s time to make some adjustments or change course entirely to ensure that you finish the year strong.
March 21, 2022
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While key performance indicators (KPIs) are the best way to determine how well our business is doing, the most common ones tracked rarely include the conversion rate, which is...
Feb. 10, 2022
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Build a healthy balance between your work and personal lives.
Dec. 6, 2021
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Evaluating new business practices developed in response to COVID-19 and determining what is worth keeping long-term
Nov. 1, 2021
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Taking the time to source the right person for the job is the most important step in hiring
Sept. 10, 2021
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Focus on total estimated sales dollars in your shop to track growth
Aug. 3, 2021
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Change is constant in business. So you need to be proactive and prepare for issues that can arise when making changes or adapting to changes in your business.
July 1, 2021
Ati Logo
The donation benefits the mikeroweWORKS Foundation, a skilled trades training charitable organization.
June 15, 2021
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When it comes to the security of your shop, don't leave anything to chance.
May 19, 2021
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Of the million things sales reps must deal with, following up is such a key aspect of the job. Discover how to master the follow-up process to close more deals and build loyalty...
April 15, 2021
March Ati Webinar
In this webinar, presented by Motor Age Training in partnership with ATI's Keith Manich, we discuss the types of leadership styles that are the most effective and what it takes...
March 24, 2021