Motorcraft Extend vs. Motorcraft Pro: Which Parts Line Fits Your Shop or Fleet?
Ford is expanding its Motorcraft family of aftermarket parts with two new product lines: Motorcraft Extend and Motorcraft Pro. In this episode of "In the Driver Seat," host Eric Screeden speaks with Chris Wallace, U.S. parts operation and sales director for Ford Customer Service Division, to discuss why these lines were developed and how they support dealers, repair shops, technicians, fleet operators, and vehicle owners.
Motorcraft Extend is designed for owners of aging, post-warranty Ford and Lincoln vehicles, offering a Ford-backed, affordable alternative to aftermarket parts for high-volume maintenance and light repairs. Motorcraft Pro is built for fleet operators managing mixed fleets, providing a one-stop source for maintenance parts across Ford and non-Ford vehicles alike, with a focus on minimizing downtime.
Wallace explains how both lines are backed by a Ford warranty, reinforcing trust among dealers, independent repairers, and fleet managers. He also shares the positive feedback Ford has received from dealers and customers since development began and outlines how these Ford OEM replacement parts fit into Motorcraft's long-term vision for supporting vehicles throughout their ownership journey.
Watch the full video to hear Wallace's complete breakdown of Motorcraft Extend and Motorcraft Pro, including how to get involved through the Ford Professional Service Network.
About the Author
Erik Screeden
Technical and Multimedia Content Director
Erik Screeden is the Technical and Multimedia Content Director for the Vehicle Service & Repair Group. Erik is an ASE Master Automobile Technician with L1, and L4 credentials, who has been in the industry for over 25 years in various capacities. During that time, Screeden was a technician. He started out at a Ford dealership and continued to several independent repair facilities as well as spent time in the specialty aftermarket at a GM-specific performance shop. After his time as a technician came to an end, Screeden transitioned into a role providing scan diagnostic and J2534 tool support. He was then able to parlay his experience as a technician and a support specialist and use that in several technical sales roles.
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