Why your auto repair shop needs an Instagram

Feb. 22, 2023
If your auto repair shop is not on Instagram yet, now is the time. Instagram is making it easier for its users to find local businesses.

If your auto repair shop is not on Instagram yet, now is the time. Instagram is making it easier for its users to find local businesses. In addition, a Google exec was recently quoted about how often young people use Instagram to find local businesses.

Last year Instagram updated its map functionality so that local businesses could be discovered. Before that only posts that were tagged with a nearby location could be found. Now, your official Instagram account can be found on the map. That is, of course, if you have an Instagram account.

Do auto repair shops need to be on Instagram?

I know what you might be thinking – “I don’t need one more online account to have to manage!” Yes, you’ve got your Google Business Profile, Facebook, maybe Yelp, and a few others. But here’s one reason why Instagram is important – a Google executive last year said, “In our studies, something like almost 40 percent of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.”

I realize that auto repair shops are not the same as restaurants. But if “young people” are using Instagram to find restaurants they’ll be using it to find auto repair shops soon enough if they aren’t already.

Also – if “young people” are using Instagram in this way, not-so-young people will probably be doing so soon. And, if this age group just starts getting used to searching for local businesses using Instagram they will likely continue to do so as they age.

Instagram user statistics

You can find all sorts of statistics about who uses Instagram and how often, but I will rely on the Pew Research Center because I know they are as trustworthy as they come. Their most recent United States social media survey is a little dated being two years old, but here’s some data from that survey:

  • Forty percent of Americans say they use Instagram
  • Seventy-one percent of those ages 18-29 use Instagram
  • Forty-eight percent of those ages 30-49 use Instagram
  • Forty-seven percent of those with incomes of $75k+ use Instagram
  • Of those who use Instagram, 59 percent use it at least once a day with 38 percent saying they use it several times a day

If your target audience is included in the user statistics above, the case for utilizing Instagram is even more clear. If you are in a college town then this is impacting you now. If you are in any other market where your customer base includes 18-29 year olds this is impacting you now.

How do I capture Instagram users searching for auto repair?

If you are already using Instagram...

Switch to a professional account if you haven’t already. Make sure to fully complete your profile.

If you do not have an Instagram account...

You can go to this web page and create a business account. About halfway down the page, you’ll see the text from the image above. Just to the right of that text is a walkthrough video that takes you through the steps. Complete your profile and post some of your best photos, if you have some to post.

The good news is that setting up an Instagram business account just takes a little bit of time and is free. Plus you’ll be giving yourself an opportunity to bring in more customers. You have nothing to lose.

If you really want to leverage Instagram to engage your potential customer base, you can start posting. But if you don’t, at least you’ve done the minimum to make sure you are findable for those who use Instagram to search for auto repair services in your area.

This article originally appeared on repairshopwebsites.com.

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