The TechSmart videos are part of an integrated campaign, created by TFI Envision, for the TechSmart brand called ‘Are you TechSmart?’. The Idea: Build community around the brand by showcasing the similarities between the target and TechSmart.
TFI Envision developed the positioning and integrated brand campaign for Standard Motor Products® TechSmart® brand, including print/digital advertising; in-store POS including a series of shelf talkers, counter mats and trade specific game cards; digital including eblasts, web banners, social media promos and online training videos.
Since 1975, TFI Envision, Inc. of Norwalk, Conn., has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
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