Innovation Award Profile: EZRED Adjustable Magnetic Tool Holder

Q&A with Frank Cacciabeve, vice president, sales and marketing at EZRED.

Q: What makes this product innovative?

A: The adjustability is what makes it different. Technicians use power tools from multiple brands in all different shapes and sizes. Instead of a fixed holder, the arms adjust independently to fit the tool. The strong magnetic base also lets technicians put it where they actually need it, whether that’s on their toolbox, cart, or lift.

 

Q: What was the inspiration behind creating this product?

A: A lot of our ideas come from watching technicians work and finding the little frustrations they deal with every day. Power tools are constantly being picked up and put down. We wanted to give technicians a better place to keep them that wasn’t limited to one brand, one size, or one location.

 

Q: How will this product improve the lives of technicians and shop owners?

A: It’s simple. Keep the tools you use most organized, protected, and within reach. Put the holder where you’re working and move it when the job changes. Those small efficiencies matter when you’re doing it all day, every day.

 

Q: What has been the feedback from technicians who’ve purchased this tool?

A: The feedback has been great. Technicians like the strength of the magnet, but I think the adjustability is what really separates it. They’re able to make it work with the tools they already own instead of buying a holder designed around one specific tool.

 

Q: Anything else our readers should know?

At EZRED, we want to be the best in the market at developing innovative products for professional technicians. That means continuing to listen to technicians, understanding how the shop is changing, and developing products that make their jobs easier.

The Adjustable Power Tool Holder is a good example of that approach. It’s a simple idea that solves a real problem, and you’ll continue to see us push that type of practical innovation into new categories and products going forward.

 

About the Author

Nadine Atiya

Editor-in-Chief

Nadine Atiya is the editor-in-chief of Professional Tool & Equipment News (PTEN) and Professional Distributor magazines. She has been covering the automotive aftermarket since 2021, after graduating from Kent State University with a bachelor's degree in journalism and marketing. 

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