Video: How Milwaukee Tool Designs Products Around Real-World Frustration

Jay Goninen of ASE Connects joins Ryan Mack and Tim Schneider from Milwaukee Tool to discuss what drives their product innovation at the 2026 Pipeline event.

Join host Jay Goninen as Ryan Mack and Tim Schneider from Milwaukee Tool discuss what drives their product innovation at the 2026 Pipeline event.

From the engineering story behind the M18 FUEL STRIKER Hammer Chisel to how field testing shapes every accessory, hear directly from the team about designing tools that solve real problems in the shop.

Episode Chapters:

  • 3:52 – Inside the M18 FUEL STRIKER Hammer Chisel
  • 13:32 – Using Field Testing & Feedback
  • 24:53 – Engineering Accessories Around Real Applications
  • 32:40 – Solving Grease Gun's Biggest Frustrations
  • 38:23 – Pipeline Culture & What's Coming Next Year

Guests:

  • Ryan Mack, group product manager, Milwaukee Tool
  • Tim Schneider, assistant product manager, Milwaukee Tool

Host:

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