GEARWRENCH, RAD Industries Announce Expanded DRIFT Race Team Partnership and Unveil New Car Paint Scheme

Nov. 5, 2019
Building on a successful inaugural season of partnership, GEARWRENCH and RAD Industries will significantly expand their DRIFT race team sponsor relationship in 2020.
Building on a successful inaugural season of partnership, GEARWRENCH and RAD Industries will significantly expand their DRIFT race team sponsor relationship in 2020.
The announcement was made at an event unveiling a new paint livery for RAD Industries’ owner/driver “Rad” Dan Burkett’s competition car at GEARWRENCH’s SEMA 2019 booth. The enhanced GEARWRENCH/RAD Industries agreement involves branded at-track assets, new GEARWRENCH tools in the pit, GEARWRENCH branded equipment to transport team vehicles and increased visibility for GEARWRENCH on Burkett’s Toyota Supra DRIFT car. “The first year of GEARWRENCH’s relationship with RAD Industries was filled with on-track success and visibility for GEARWENCH that exceeded our expectations — with millions of impressions generated, introducing our brand to users we’ve never engaged with before. So it made sense to increase our investment for 2020,” GEARWRENCH Director of Brand Management Rena Fiorello said. “The synergy between GEARWRENCH’s commitment to industry-leading innovations in tool design and the passion and skill that Dan and his team exude is a perfect match.” “Personally, Dan’s the ultimate GEARWRENCH ambassador — a driver, owner and online personality who’s authentic and down to earth,” Fiorello said. The GEARWRENCH/RAD Industries partnership will span the entire 2020 Formula DRIFT season, including races at Atlanta, Orlando and Fort Worth. “I’m thrilled to represent a brand I believe in and have used for years,” Burkett said. “RAD’s not only a GEARWRENCH race team, but a GEARWRENCH shop, and every one of our car builders — including me — recognizes the natural link between GEARWRENCH’s belief in ‘pursuing performance together’ and the unique DRIFT culture, where nearly 90% of fans work on their own cars.”   For more information, visit www.gearwrench.com or raddandrift.com.
About the Author

Motor Age Wire Reports

These are press releases approved by our Motor Age Editors

Sponsored Recommendations

Cam & Crank Sensor Training Series

Today's advanced engines depend on accurate and consistent information from cam and crank sensors for performance, fuel economy and emissions, and not all cam and crank sensors...

Buying Your Next Diagnostic Tablet

When you last invested in a diagnostic tablet for your shop, did you consider it a potential gateway to increased revenue? Probably not. It’s likely you viewed it as a necessary...

Access Carside OEM Repair Data with MOTOR TruSpeed

Now available on all Autel MaxiSYS Ultra Series tools, MOTOR TruSpeed Repair delivers expanded OEM service and repair data within days of being published by

ADAS Case Study: From 10 Calibrations a Month to Over 10 A Day

Originally published by Vehicle Service Pros, March 26, 2024

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!