Auto Pride’s Motor Parts Central attracts nearly 200 Sioux City, Iowa, car enthusiasts

June 12, 2018

Auto Pride member Motor Parts Central recently attracted nearly 200 car enthusiasts from Sioux City, Iowa, and the surrounding area, including several of their own customers, for its 17th annual car show.

GERMANTOWN, Tenn. – Auto Pride member Motor Parts Central recently attracted nearly 200 car enthusiasts from Sioux City, Iowa, and the surrounding area, including several of their own customers, for its 17th annual car show.

“This event has grown exponentially each year, providing a laidback atmosphere to thank our customers for their business, attract new customers without any kind of sales pressure, and most important, bring together people who love cars to share their passion and show off their rides,”says Justin Kirkholm, advertising specialist for Motor Parts Central/Northern Auto Parts. “We saw everything from classic Ford pickups to restored ’60s hotrods to the Wix Filters 2010 Dodge Challenger, which tours the country to hype the company’s charity auction for the car.”

The event started on much smaller scale 17 years ago to hype the company’s move into a new 60,000-square-foot facility. Today, the show attracts enthusiasts within a 100-mile radius of Siouxland, for a day of classic, modified and modern vehicles, goodie bags and car-accessory giveaways, and free Hy-Vee hamburgers and hotdogs for those attendees who drive up to display their wheels. Designed initially as a customer-appreciation event, the show has since grown with the advent of social media, where news of upcoming car shows travels fast.

“Even the Sioux City Police showed up this year, displaying a Cadillac and a Corvette modified to resemble the paint scheme of their cruisers,”Kirkholm says. “We saw families with their kids who stopped by just to see the cars and find out what the buzz was about.”

The Automotive Distribution Network, operating under the brands of Parts Plus, Parts Plus Mexico, IAPA and Auto Pride, is one of the most diverse groups in the auto-care industry. The Network is a proud member of Nexus North America and Nexus Automotive International, a worldwide group of parts distributors committed to bringing a global approach to the industry. For more information, contact Laura Guy at Network Headquarters, 3085 Fountainside Dr., Ste. 210, Germantown, TN, 38138. (901) 682-9090, [email protected].

Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.