Automechanika Shanghai anticipates successful debut of REIFEN Zone 

Nov. 3, 2017
For the first time this year, Automechanika will welcome the brand new REIFEN Zone – a co-located area dedicated to tires, wheels and rims, as well as for the repair, management, sales and storage of tires.

Asia’s automobile industry has been developing at a rapid pace in recent years. From 2009 to 2016, China was the world's largest car manufacturer and benefitted greatly from having the biggest sales market. As a result, the country rose to become the world’s top producer and exporter of tires, with production volume climbing to 947 million units in 2016. The global tire demand is still rising, with the market projected to reach 2.5 billion units by 2022.

With tires and their many associated products playing such an invaluable role in the continued growth of the automotive industry both domestically and globally, visitors to this year’s edition of Automechanika Shanghai can expect to find the most comprehensive range of products, innovations and news to cover the entire spectrum of the tire sector. The fair will take place from November 29 to December 2 at the National Exhibition and Convention Centre, Shanghai, where over 130,000 visitors will meet with an estimated 6,000 exhibitors. 

For the first time this year, Automechanika will welcome the brand new REIFEN Zone – a co-located area dedicated to tires, wheels and rims, as well as for the repair, management, sales and storage of tires. As the world’s leading fair for the tire industry, REIFEN has been a consistent meeting place since its first ever edition back in 1960 in Germany.

addition of the REIFEN Zone to Automechanika Shanghai not only represents the tightening relationship between the tire and aftermarket service segments, but also perfectly complements the existing spectrum of products available at the fair. The move will also help create new opportunities to the fair’s participants, exhibitors and visitors. Tire dealers have the opportunity to offer even more automotive services, and car dealers and workshops looking to expand on their range of tire partners. It also a place for visitors to explore the latest research, developments and innovations from all across the global tire industry. 

At the zone, global and domestic prestigious tire makers will showcase their latest products, designs and materials. This includes Linglong, one of the top 20 global tire manufacturers who will introduce its newly developed tires made using dandelion rubber and graphene. Also featuring is Chinese company Fangxing Rubber, who will feature various kinds of truck and bus radial tires, passenger car radial tires and off-road tires at its booth. 

For fellow exhibiting company Hopeway Holdings Ltd, its own brand Barkley offers a full range of tires used in engineering, agriculture, passenger cars, and commercial and off-road vehicles. Ms Zhong Lichao, General Manager of Hopeway, says: “The tire industry is one of the indispensable parts in auto supply chain, and we believe that the strong buyers’ resources at Automechanika Shanghai can help us to expand our global sales network and further open up our market in Europe and the US.” 

Fiona Chiew, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd, says that no stone will be left unturned when it comes to highlighting the tire sector at this year’s edition of Automechanika Shanghai: “This area of the automotive world is vital to the continued growth of the auto industry in Asia. No matter what technological improvements are made to cars, and regardless of industry trends, there will always be a demand for tires and their related products. With that in mind, we expect the REIFEN Zone to be a huge success this year, because the industry has been calling out for it.” 

Tire industry’s strong relationship with OE, aftermarket sector featured at show

The entirety of Automechanika’s 340,000 sqm show will also be sprinkled with the very latest tire-related products and services from the entire supply chain. Reflected throughout show halls, the likes of wheel balancers and aligners, tire changers, tire inflators and a range of tire repair tools can be found in the fair’s Repair & Maintenance sector, while wheels and rims, tire difficulty relief devices, emergency tire safety devices and repair kits and tire cleaners can be found at the Accessories & Customizing sector. The likes of tire pressure monitoring solutions, wheel bearings and hubs, and tire bolts can be found at the fair’s Parts and Components sector.

For instance, exhibiting company Yingkou Dali Automobile Maintenance Equipment, a Chinese manufacturer of tire changers, will demonstrate its ‘G-900 Pneumatic Swing Arm Centre Locking System’ with its newest BQC automatic demounting head. Elsewhere, Russia-based Techno Vector will display its 3D four-wheel aligner with its ‘Wide Angle’ technology, which is said to allow for a complete range of working heights of the lift. Tireplus, Michelin’s Asian car maintenance service branch, will demonstrate a comprehensive range of replacement services using Michelin products during the fair. Meanwhile, Continental Automotive will show its advanced tire pressure monitoring solutions. The company says that by integrating these functions with the chassis network, the dynamic control of driving is significantly improved. US-based ITW Performance Polymer will demonstrate its ‘Slime Safety Spair’ tire repair and inflation kit, which enables tire inflation and repair times of four and seven minutes, respectively. 

For more information about the show, visit or contact Messe Frankfurt (HK) Ltd, +852 2802 7728 [email protected].

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