Schaeffler Automotive Aftermarket announced the launch of its new technical and training website for the North American aftermarket at AAPEX today.
Urs Stuckenbruck, director product management and marketing North America for Schaeffler Group USA, said Schaeffler is an ideal strategic partner for the automotive aftermarket through its global manufacturing and distribution facilities, comprehensive in-vehicle presence through the LuK, INA and FAG product lines, and research and development teams.
Judy Love, marketing manager North America for Schaeffler Group USA, said REPXPERT 2.0 is different from other technical and training sites available. She said the user-friendly, modular-based site brings the entire portfolio of product information, technical training and support, as well as installation and diagnostic materials together in one location.
Designed with the customer in mind, Schaeffler features the option to request customized in-person technical training for distributors and stores or installers. From the beginner to advanced, REPXPERT offers job-relevant technical training on new and innovative products: such as the Ford Double Clutch by LuK and the Mercedes-Benz Sprinter Wheel Bearing Repair by FAG.
Love reviewed the development plan for the next 24-months to expand the modules and content available on the North American website. French and Spanish translations of all site content will be available in early 2016, she said.
Registered users will be able to connect with Schaeffler experts on a personal level through the soon to be released online chat and community forums. Quarterly e-newsletters will keep users up to date with new releases, first to market product information and announcements and sales promotions. Market-specific content is currently under development for the REPXPERT.MX website dedicated to the Mexico aftermarket which is scheduled to launch in late 2016.
The program is available in both Canada and the United States as of October 1. Automotive professionals can register at repxpert.us or repxpert.ca to experience the services and materials the website offers.
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