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The Automotive Customer Centricity Summit 2013 features:
- Real expertise on key topics
- Exclusive environment for senior executives
- Strategic and best-practice presentations
- Extensive opportunities for peer-to-peer learning
- Limited sponsor and vendor involvement
This year's theme is "Surviving the Perfect Storm – Winning with Evolving Customers." The automotive customer base is evolving at a faster pace than ever before, with customers fragmenting into a larger number of more diverse segments. The customers in these segments demand a unique and differentiated experience as they interact with the brand, dealer, and captive. The result is a CRM "Perfect Storm" with simultaneous, dramatic increases in: segments, channels, customer access to detailed information about brands & products, and customer expectations for a personalized, consistent experience across channels. The summit will focus on how brands, dealers, and captives are developing tailored customer experiences and combining them with new channels to satisfy the demands of rapidly evolving customers while maintaining existing methods to keep traditional customers happy.
This panel of OEM and Dealer representatives will discuss their opinions, strategies, and tactics for satisfying the diverse in-dealership demands of today's customers who are seeking a personalized buying experience that recognizes their specific desires.
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