The Advanstar Automotive Group, a leading provider of integrated media solutions to the automotive aftermarket and collision repair industry, has reached an agreement with Messe Frankfurt North America to help promote the U.S. Pavilions at Automechanika 2010 in Frankfurt, Germany. In addition to disseminating information about the event through SearchAutoParts.com, Advanstar Automotive will produce a U.S. Exhibitor Directory and make it available at the show's five U.S. Pavilions.
"This agreement with Messe Frankfurt North America provides us with a great opportunity to share content and news about Automechanika with our worldwide audience," says Jim Savas, vice president, Advanstar Automotive. "This is a natural extension of our online industry news reporting on the automotive aftermarket.”
Automechanika 2010 is scheduled from September 14-19.
"We are pleased to partner with Advanstar Automotive, the primary digital and print media platform in North America, to promote our Automechanika events through their vast worldwide automotive community," says David Audrain, president and CEO, Messe Frankfurt North America. "We believe this expanded promotional effort will once again underscore our position as the world's leading trade fair for the automotive industry."
To help promote Automechanika and other international trade shows, Savas announced that Advanstar Automotive has added a new "Global Events" section to its popular web community at SearchAutoParts.com. Global Events gives international exhibitors and buyers a central information source for worldwide automotive news and events.
"It is exciting to launch this new feature to our web community that provides the latest information on more than 60 different worldwide automotive events," Savas says. "Our focus is to deliver the most up-to-date information so that U.S. based companies can reach out to international buyers. But it will also be reciprocal, so that international manufacturers can locate buyers here in the U.S."
For more information on Messe Frankfurt North America and Automechanika 2010, phone (770) 984-8016 or visit www.automechanika.com.
If you’d like to schedule an interview with Jim Savas, contact Gladys Hart, [email protected].
The Advanstar Automotive Group (www.SearchAutoParts.com) is a leading provider of integrated media solutions to the automotive aftermarket and collision repair industry, offering a portfolio of three industry leading magazines - Aftermarket Business, Automotive Body Repair News and Motor Age; four websites including Search-Autoparts.com, the automotive aftermarket’s largest B2B website; nine e-newsletters; numerous news alerts; and 42 training manuals for vehicle industry professionals, trade buyers, and automotive enthusiasts.
Through a multi-media approach, Advanstar reaches nearly 9 million original equipment and aftermarket manufacturers, distributors, service & repair professionals, retailers, and consumers. Advanstar drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track — keeping them passionate, competitive, and connected.
