Superior Automotive, LLC, a manufacturer and distributor of leading branded automotive accessory products, will introduce its new RideEFFEX® EZ Mount Complete Strut Assemblies at AAPEX 2009 in Las Vegas.

The new program is a complete line of the most popular domestic and import vehicle applications to replace worn original equipment strut assemblies. Featuring premium components, each complete assembly includes a strut, spring, dust boot, top mount, bumpers, and upper spring limiting seat.

“We have designed this program with the professional technician and serious do-it-yourselfer in mind so that no other parts or special tools are required to complete the job,” says Garry Paffrath, vice president, business development, Superior Automotive. “You simply remove five bolts and the old assembly, and replace it with the new complete assembly which makes the job easier, quicker, and safer than replacing individual components. This results in a savings in both time and money, and a significant improvement in ride control, comfort, and safety.”

To help support the new strut assembly program and other core Superior Automotive products, the company has announced the appointment of Harry Tripp as its new director of business development. Tripp is an experienced industry professional. He most recently worked for Chevron Products Co. Tripp will be based in Roswell, Ga. and will be responsible for business development throughout much of the U.S.

“Superior Automotive worked closely with premier manufacturers around the world to develop the strut assembly program using only the finest components that are cycle tested and certified for maximum performance and product life,” Paffrath says. “All engineering, customer support and technical support for RideEFFEX® EZ Mount Complete Strut Assemblies are based in the U.S.”

Superior Automotive will provide these products in tri-lingual full-color cartons, with product information and instructions in English, Spanish, and French. They will be made available for direct shipment as single units to all Superior customers, along with other products and accessories.

RideEFFEX® EZ Mount Complete Strut Assemblies will be featured at the AAPEX Show in Las Vegas at both the AAPEX Show and AIA New Product Showcases, and at booth number 4228, on the upper level of the Sands Convention Center.

DYK Automotive, Inc. is the holding company for three automotive aftermarket companies, each operating independently as wholly owned subsidiaries including: Atlantic Pacific Automotive, LLC (AP Auto), Superior Automotive, LLC and Keltner Distribution.

Superior Automotive, established in 1957, is a manufacturer and distributor of leading branded automotive accessory products to warehouse distributors and major automotive specialty retailers. Major product lines include RideEFFEX® Suspension Accessories and Components, EdgeEFFEX® and SUPERIOR® Exterior Dress-up Accessories, SuperGear® and SuperGear SS® Exhaust Accessories, SuperNuts® Wheel Accessories, SportGrip® Interior Dress-up Accessories, and SAFE-T® Assorted Safety Accessories