LAS VEGAS (Nov. 1, 2007) — Put on your sunglasses, it might get bright in here.

Grote Industries has introduced its new Trilliant™ LED WhiteLight work lamp, moving ahead the lighting products offered in today’s market.

“The WhiteLight LED lights are the next technology you’re going to see,” says Dominic Grote, vice president of sales and marketing for Grote Industries. “So now LED vehicles are a reality today.”

The Trilliant work lamp provides bright LED WhtieLight for more than 35,000 hours of operation compared to 2,000 hours for HID and 500 with halogen lights, according to the company. Grote says the new light’s beam projects with no shadows or other elements the eye sees when other lights are used. He says trap and flood lights are available now, and fog lights could be in the near future.

“This is the flagship, main light in the LED line we’re launching,” Grote says of Trilliant, adding that the early adapters probably will be those with rugged use of their vehicles.

In addition to the Trilliant program, Grote Industries also offers LED lighting for interior use and to comply with the Americans with Disabilities Act. These offerings help Grote Industries’ distributors and jobbers become more comfortable and acclimated with selling LED lighting. Some concerns WDs and jobbers have had is that because these lights last longer than halogen lighting, they will sell fewer products. The additional products, such as step-up lighting, can be additional sales.

“So for our aftermarket customers, they now are able to invest in new niches we never were able to offer before,” Grote says.