An Overview of Industry Trends
EXTERIOR STYLING
What's coming on strong:
Water-based custom paint systems, clear spray-on stone guards and clear bedliners, old hot rod tricks used to improve modern vehicles, LED and HID lighting, nerf steps, slide-out beds, satellite television, interior lighting, graphics, European exterior products, stainless steel and chrome.
What's on the decline:
Heavy-pattern graphics, custom grilles, peel-and-stick stone guards, black bed liners, flashy and gaudy vehicle themes, high-priced equipment that doesn't improve engine performance, replacement dashboards, fender trim, rocker panels, winches, stick-on accessories, drop-in bed liners, truck grille guards and pinstriping.
MOBILE ELECTRONICS
What's coming on strong:
Bluetooth, iPod adaptor technology, satellite television, in-dash navigation, portable navigation, OEM integration products, vehicle as a node on the Internet, real metal trim replacing plastic, thinner seats, new floor materials, integrated electronics, parking sensors, backup cameras, GPS, multimedia, in-dash multimedia, vehicle tracking devices, USB head units, MP3 head units.
What's on the decline:
In-dash CD, CD changers, security, drop down video, CD/DVD/USB connections, plastic, aftermarket radios, single-function products/LCDs, head units, CD players, aftermarket navigation, backup sensors and FM modulators.
PERFORMANCE
What's coming on strong:
High-dollar cars with modern suspension and driveline components, new steel bodies, rapid prototyping, trucks, muscle cars, old truck parts, use of GM LS1 and LS2 engines for street rods, compatibility with existing electronic modules, forced induction, new model parts, turbocharging as the premier forced-induction option, tuning software, in-cab controllers, hand-held tuners programmers, parts and accessories from overseas, products for AWD and 4WD platforms, retro looks, rat rod looks, LS engine related parts and accessories, sleekness with use of color, product that add power but don?t consume more fuel, use of exotic materials, light truck diesel performance, late model Ford modular engine parts.
What's on the decline:
Numbers matching restorations, fiberglass bodies, stock replacement parts, totally stock restorations, three-finger clutch, sport compact cars, mild performance parts, removing electronic modules and replacing them with defeat devices, sport compact in-cabin controllers, spoilers, colored tires and tire that leave colored marks, minivan modifications, Honda and Acura modifications, digital gauges, Pro-Street look, imports, in-your-face styling, anything not touchscreen, any parts that require special tools for installation, carburetion, sport compact parts and valvetrain parts.
SUSPENSION
What's coming on strong:
Product quality, muscle and restoration parts, higher tensile strength spring steel, moderate lowering, European applications, electronic modules, American SKUs, bolt-together vehicles, new aftermarket bodies, fuel efficient technology, diesel engines, suspension systems that provide good ride quality, improved air suspension systems, leveling kits, adjustable coilovers, tubular anti-roll bars and coilovers.
What's on the decline:
Low-quality products, cheap lowering springs, excessive lowering, entry-level applications, coilovers, lowriders, Honda cars, off-road trucks, big SUVs, junk air systems, towing airbags, solid anti-roll bars, lowering springs and spring/shock kits.
WHEELS AND TIRES
What's coming on strong:
New tread patterns, new tire technology, 17-inch to 24-inch wheels and tires, 16-inch and 17-inch wheels and tires for off-road, 20-inch to 24-inch chrome wheels, elaborate suspension systems, off-road pre-runner street trucks, flow-formed wheels, physical vapor disposition coating, chrome cladding, more aluminum alloy wheels, chrome plating, restoration cloning, 1950s and 1960s vehicles, race cars,
lightweight manufacturing, clean designs, staggered applications, larger diameter painted wheels and larger diameter chrome wheels.
What's on the decline:
Cheap, no-name brand tires, wild tread patterns, tuners, tuner wheels, sport compact related items, spinners (yeah!),chrome-plated wheels, painted wheels, small diameter wheels and tires, matching numbers restorations, muscle cars, Corvettes, busy, heavy designs and chrome.
Take a look around the 2007 SEMA Show and see if you agree with the respondents to the SEMA News survey.