SEMA Show launches AI-powered chatbot

Oct. 27, 2023
If you need assistance while attending the SEMA Show, ask Bessie.

Meet Bessie, an AI-powered chatbot designed to answer questions and provide information about the 2023 SEMA Show

This new tool, a collaboration between SEMA and 42Chat, can generate fast, accurate responses to user questions when attending this year's show, taking place Oct. 31 through Nov. 3 in Las Vegas.

“We are thrilled to offer a chatbot to more deeply engage our audience,” said Tom Gattuso, SEMA vice president of events. “This tool aligns perfectly with our mission to empower our members, provide world-class support, and advance the automotive aftermarket through constant innovation.”

QR codes and direct text numbers will be placed around the show campus, providing convenient access.

“The SEMA Show is a critical time for exhibitors and attendees looking to expand their businesses,” said Andy Tompkins, SEMA trade show director. “By adding a chatbot to our already impressive array of communication resources, our attendees will be able to make the most of their time at the Show and focus on making the connections that drive growth in the coming year.”

Showgoers can also email [email protected] or call 702-943-3505 with any event or association-related questions.

Sponsored Recommendations

Variable Valve Timing (VVT) Training Series

Almost every new vehicle is equipped with VVT technology. This video explains the weak points in OE designs and gives you a complete overview of the replacement options available...

Cam & Crank Sensor Training Series

Today's advanced engines depend on accurate and consistent information from cam and crank sensors for performance, fuel economy and emissions, and not all cam and crank sensors...

Buying Your Next Diagnostic Tablet

When you last invested in a diagnostic tablet for your shop, did you consider it a potential gateway to increased revenue? Probably not. It’s likely you viewed it as a necessary...

Access Carside OEM Repair Data with MOTOR TruSpeed

Now available on all Autel MaxiSYS Ultra Series tools, MOTOR TruSpeed Repair delivers expanded OEM service and repair data within days of being published by

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!