Rotomaster Puts New Spin on Brand

Rotomaster, a turbocharger brand of ADP Distributors, Inc., unveiled its new logo and packaging.

“Since 1978, Rotomaster has lived and breathed turbochargers, celebrating much growth and success over the years,” says Garret Wiebe, general manager, Rotomaster. “After joining forces with CARDONE Industries in 2017, we wanted to modernize the look and feel of our brand to reflect the same innovative drive that continues to inspire our organization.”

Rotomaster says it is now more focused on the gas-powered, light-duty vehicle market, which is steadily growing as new vehicles utilize turbo technology to provide more horsepower while reducing fuel consumption. 

By combining the engineering and testing capabilities of Rotomaster with the distribution footprint and scalability of Cardone, Rotomaster says it is poised to make a significant impact on the turbocharger aftermarket. According to the company, the redesign strikes a balance between Rotomaster’s history and the bright future to come. Rotomaster has also redesigned its website.