Bosch Group has updated its website to provide customers, shops and technicians with a “more efficient, informative, and straightforward experience."

The goal of the new design is to deliver easier access to product information. A few highlighted features include:

• Vehicle fit capabilities – Searches can be done through VINs or the year, make and model. 
• New icons to highlight information – New icons were added to the top of line products to allow users to learn the highlights of a product quickly. 
• Product comparison – Allows users to select any product to compare the features and attributes.
• Faster website – Bosch updated the website for quick access to the vital information needed for repairs.

Other upgrades enhance users’ awareness and lookups of Bosch Aftermarket’s other product lines: recommended products per vehicle, comparison graphs and badging to increase purchases of premium-level products. Additionally, UX upgrades foster increased mobile conversions and make the site compliant with the Americans with Disabilities Act.