ADVICS Unveils Ceramic Friction Brake Line

ADVICS Aftermarket North America Inc. introduces ultra-premium brake pads developed from ceramic friction technology which produces a "quiet, smooth and safe stopping" that improves pad and rotor life, according to ADVICS officials.

The brake pads feature proprietary vehicle-specific formulations for "optimal performance" and heat dissipation with steel backing plates and advanced slots and chamfers to reduce noise, absorb vibration and provide better cost-per-mile value.

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