FRAM launches new website

March 28, 2018
FRAM, the market leader in filtration products, is pleased to announce the launch of the new FRAM.com.
FRAM®, the market leader in filtration products, is pleased to announce the launch of the new Fram.com. Easy to navigate and responsive on mobile, the website’s enhanced design introduces a series of helpful features and offers a superior experience for new and returning visitors.

“The new FRAM website was designed from start to finish with our customers in mind,” said Brian Kelley, Brand Manager. “The fresh site will serve as a content hub for our diverse consumer base of DIYers and professionals for years to come.”

One of the key features of the new website is the “Parts Search” tool that allows visitors to quickly locate compatible parts for their specific vehicle. FRAM has developed multiple interfaces that allow consumers to search parts in various ways using the basic “Part Search Wizard” or with “Part Search Advanced.” Visitors can also search by competitor part numbers.

Additionally, customers can access a resource library complete with installation videos, technical documents and warranty support information.

“Our new website strengthens our position as the leading filter brand in the market,” added Kelley.

Additional features of the mobile-friendly website include:

  • Consolidated online source for all FRAM product lines.
  • A streamlined “Where to Buy” tool that filters by location to find the closest retailer including Walmart, AutoZone and Meijer. The site also offers direct access to online retailers including Amazon.com.
  • Live Chat function for quick customer service.
  • Browser Compatibility Matrix includes IE 10-11, MS Edge, Firefox, Safari and Chrome on the latest versions of iPad, iPhone and Android phones.
  • Official resource for Special Offers.

Experience the new website today at Fram.com.

About the Author

Motor Age Wire Reports

These are press releases approved by our Motor Age Editors

Sponsored Recommendations

Learn how electronic parking brake actuators have replaced manual systems and now play a key role in advanced safety features like automatic emergency braking. This WIYB Training...
Not all fuel injectors are created equal. In this WIYB Training Series, we compare Standard® Fuel Injectors against OE, low-cost imports. See why precision engineering and rigorous...
Carrying active OEM subscriptions for all manufacturers is not possible for many shops. However, access to this software is required for certain modern vehicles and repairs, and...
Learn how to properly lubricate your AIRCAT air tools to keep them running at peak performance. Discover essential daily maintenance and storage techniques, along with the right...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!