New WD-40 EZ-Reach helps technicians get to hard-to-reach areas

Nov. 12, 2015
WD-40 Company is introducing WD-40 EZ-REACH to better meet the needs of automotive professionals and enthusiasts who use WD-40 Multi-Use Product to thet the job done.

WD-40 Company is introducing WD-40 EZ-REACHTM to better meet the needs of automotive professionals and enthusiasts who use WD-40® Multi-Use Product to get the job done.

For more than 60 years, automotive professionals and enthusiasts have used WD-40 Multi-Use Product to get their jobs done, but many have expressed the challenge of getting the formula into tight and hard-to-reach places.

The new WD-40 EZ-REACH, which features an attached, 8-inch flexible straw that bends and keeps its shape, allows users to get around corners and crevices to deliver WD-40 Multi-Use Product exactly where it’s needed.

“WD-40 EZ-REACH was designed with our end-users’ needs and wants in mind,” said Tim Lesmeister, vice president of marketing at WD-40 Company. “This new delivery system gives automotive professionals and enthusiasts the ability to reach the unreachable and accomplish difficult tasks in overhead areas, under the vehicle, or on specific sections of motors and engines, among numerous other uses.”

For more information about WD-40 EZ-REACH and how it can help automotive professionals and enthusiasts get WD-40 Multi-Use Product into hard-to-reach places, visit WD-40 Company at the SEMA Show (booth #12918) or go to WD40.com/EZ.

About WD-40 Company

WD-­‐‑40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. The Company markets its multi-­‐‑purpose maintenance products and its homecare and cleaning products under the following well-­‐‑known brands: WD-­‐‑40®, 3-­‐‑IN-­‐‑ONE®, GT85®, X-­‐‑14®, 2000 Flushes®, Carpet Fresh®, no vac®, Spot Shot®, 1001®, Lava® and Solvol®.

Headquartered in San Diego, WD-­‐‑40 Company recorded net sales of $378 million in fiscal year 2015 and its products are currently available in more than 176 countries and territories worldwide. WD-­‐‑ 40 Company is traded on the NASDAQ Global Select market under the ticker symbol “WDFC.” For additional information about WD-­‐‑40 Company please visit WD40Company.com

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