Meineke Car Care Centers, a leading automotive aftermarket franchisor in the world, recently announced the appointment of Danny Rivera, a digitally driven executive, as the brand’s new president.
A tech-savvy executive, Rivera brings more than 12 years of experience to the table. He has served as Driven Brands’ chief information officer since 2012 and most recently served as the executive vice president for Meineke since June. Rivera has led major innovation projects for Driven Brands, both at Meineke and Maaco, improving the customer experience and implementing state-of-the-art technology in centers across the United States and Canada.
Prior to joining Driven Brands, Rivera worked at AutoNation, one of the world’s largest car dealership chains. Prior to AutoNation, he worked at some of the largest global companies, including GE, Motorola and the Burger King Corporation, where he spent close to a decade in multiple roles including chief privacy and information security officer.
"With a terrific track record, first as chief information officer and most recently as EVP of Meineke, I am excited to welcome Danny in his new role as brand president," said Jonathan Fitzpatrick, CEO of Driven Brands. “The Meineke executive team believes that throughout the past two years, his leadership expertise and energy has played a major role in strengthening the Meineke brand, I look forward to his consistently significant brand contributions."
Commenting on his appointment as president of Meineke, Danny Rivera said: “I am excited to step into this new role. Over the past couple of years, I have partnered closely with Meineke franchisees and the Meineke team. I look forward to working together to continue strengthening our franchise system where our franchisees enjoy superb center-level profitability and customers benefit from Meineke’s total car care expertise.”
Rivera holds two degrees from Florida International University. He received a Bachelor of Science in computer engineering, graduating cum laude. He also holds a Juris Doctorate.
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