Shell Lubricants was recently named the recipient of the 2012 Superior Availability and Supply Chain Excellence Vendor of the Year Award, which recognizes suppliers that deliver top line sales performance. The accolade was given at the Advance Auto Parts vendor awards ceremony at The Homestead in Hot Springs, Va.

“It is an honor for Shell Lubricants to be recognized by Advance Auto Parts, as it is validation for our efforts to excel in efforts to work with our customers,” said Istvan Kapitany, President Shell Commercial Fuels and Lubricants Americas. "This award highlights our collective actions in providing merchandising solutions excellence for serving Advance Auto Parts, while demonstrating customer service skills that exceed expectations.”

This year’s Superior Availability and Supply Chain Excellence Vendor of the Year Award recognized the Shell team for working with Shell Lubricants Supply Chain (LSC) colleagues and the Collaborative Planning, Forecasting and Replenishment Team to improve two-way communication between the customer and Shell that improved forecast accuracy, and allowed the LSC to significantly improve on-time, in-full delivery.

Throughout the year, Shell Lubricants provided innovative thinking that led to improved supply chain performance, as well as ongoing collaboration to forecast incremental promotional rotations to meet the demands of its customers. In addition to the Supply Chain excellence, the strong Shell brands, people and marketing programs contributed significantly to category leading results that set Shell apart from the industry.

"We congratulate Shell Lubricants on receiving this award," said Kevin Dempsey, Vice President of Advance Auto Parts Merchandising and Global Sourcing. "Having the ability to develop a close working relationship with a dedicated organization such as Shell Lubricants is important to our mission of meeting the needs of our customers by providing quality products.”

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