31st Shell ROTELLA SuperRigs pulls into Wisconsin this week

Jan. 1, 2020
The 31st annual Shell ROTELLA SuperRigs competition will be held June 20-22 in Tomah, Wis., as part of the Budweiser Dairyland Super National Truck & Tractor Pull. 

The 31st annual Shell ROTELLA SuperRigs® competition will be held June 20-22 in Tomah, Wis., as part of the Budweiser Dairyland Super National Truck & Tractor Pull.  Shell Rotella SuperRigs® contestants and attendees will be able to see some of the best looking trucks and enjoy the high-powered excitement of the National Tractor Pullers Association (NTPA) competition at the Monroe County Fairgrounds.

The Shell ROTELLA SuperRigs® competition is the premier truck beauty contest for actively working trucks. Owner/operator truckers from across the United States and Canada will compete for cash and prizes valued at approximately $25,000.  Twelve drivers will also be selected to have their truck featured in the 2014 Shell ROTELLA SuperRigs® calendar.

“The 31st Shell ROTELLA SuperRigs® will combine the stunning looking trucks that we see each year at ROTELLA SuperRigs along with the high-powered tractors and trucks competing in the NTPA pull at the Budweiser Dairyland Super Nationals,” said Chris Guerrero, global brand manager, Shell Rotella.  “This is the first time we have joined the hard working truckers of Rotella SuperRigs with another major event and we expect this to be a great weekend of competition.”

Shell ROTELLA SuperRigs® entrants can register on site upon arrival and enter the judging line whenever they are ready.  Judging will take place between 7:30 a.m. and 5 p.m. on Thursday and Friday, June 20 and 21, and between 7:30 a.m. and 12 p.m. on Saturday, June 22.  Judging takes about 20 minutes, and contestants do not need to be present to win. The presentation ceremony for the awards will take place at 1:30 p.m. on June 22.

The truck beauty contest is free to all participants.  Every entrant will receive a gift package consisting of one gallon of Shell Rotella® T Triple Protection® engine oil; one gallon of Shell Rotella® ELC Extended Life Coolant, a MyMilesMatter Rewards card valued at 2,500 miles, and a Shell ROTELLA SuperRigs® t-shirt and hat, while supplies last.

Shell Rotella Sponsors NTPA Pullers
Shell Rotella also has a strong presence in the NTPA, sponsoring three-time Mini Modified champion puller Larry Koester and his son Adam, the 2007 NTPA Mini Modified champion.  Both will compete in their Shell Rotella®-sponsored tractors in Tomah and will be available to meet Shell ROTELLA SuperRigs® attendees.

The NTPA Budweiser Dairyland Super Nationals will be held beginning on Thursday night and two sessions each will be held on Friday and Saturday and the finals will be Sunday.  Pullers will be competing in the first round of the Shell Rotella Cup, which is awarded based on points earned in the NTPA’s events in Tomah, Wis., Chapel Hill, Tenn. and Bowling Green, Ohio.  The Shell Rotella Cup program allows participating pullers to compete for additional recognition and prize money.

Shell ROTELLA SuperRigs® Highlights
• Koester Racing team will sign autographs and greet fans at two locations: Scully Oil Company on Tuesday, June 18 from 11 a.m. – 2 p.m. - 1005 Hwy 82, Mauston, Wis.; Advance Auto Parts store on Wednesday, June 19 from 10am - 2pm. - 1820 North Superior Avenue, Tomah, Wis.

• The SuperRigs light contest will be held at 9 p.m. on Friday followed by the annual trucker’s parade showcasing Shell ROTELLA SuperRigs® contestants. 

• Fireworks, sponsored by Advance Auto Parts, will be held on Friday night at approximately 10 p.m. at Recreation Park.

• The Shell Rotella Road Show which uses visual demonstrations to highlight the hardworking capabilities and benefits of Shell Rotella® heavy duty engine oils will be open during the entire three-day event.

• Saturday will include an on-site live auction in which all proceeds will be donated to benefit the Veterans Assistance Association. A variety of items will be auctioned, miscellaneous racing memorabilia; including the deck lid from the No. 22 Shell-Pennzoil car of Joey Logano which featured Shell ROTELLA SuperRigs® in the Cup race at Bristol Motor Speedway on March 17.

Trucks entered in Shell ROTELLA SuperRigs® are judged by industry professionals who work for major trucking publications or broadcast companies. Judges score the rigs on exterior appearance, design, detail/finish, originality, and workmanship.  In total, 24 working trucks receive awards for categories such as Best of Show, Tractor, Tractor/Trailer Combination and Classic.

Hard working truckers that can’t attend the Rotella SuperRigs® can enter Rotella Virtual SuperRigs through July 10.  Drivers can upload a photo of their truck for a chance to be the Rotella Virtual SuperRigs™ People’s Choice Winner. The truck with the most votes will win $500 and voting is open until July 31. 

For updates about Shell ROTELLA SuperRigs® and Shell Rotella products visit Rotella.com and follow Rotella on Facebook at Facebook.com/ShellRotella and on Twitter at Twitter.com/ShellRotella.  For information about the Budweiser Dairyland Super Nationals visit TomahTractorPull.com and the NTPA at NTPApull.com.

Subscribe to Motor Age and receive articles like this every month…absolutely free. Click here

About the Author

Motor Age Wire Reports

These are press releases approved by our Motor Age Editors

Sponsored Recommendations

Coming in 2025...

New year, new articles – let’s talk what’s new in 2025.

In Focus: GEARWRENCH Diagnostic Tools - GWSCAN, GWSMARTBT, and GWSMART07

The new GEARWRENCH diagnostic tools offer free software updates.

That's a wrap

In this article, we cover the basics you need to make the sale — planning, preparing, demonstrating, and more.

Hot to go

With the painted flames blazing on the sides of this truck, technicians always know when this distributor has arrived.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!