WARRENSVILLE HEIGHTS, Ohio – There will be a new look under the lights at this Saturday’s (August 23rd, 2008) NASCAR Sprint Cup Series race at the Bristol Motor Speedway on Robby Gordon’s No. 7 car – his Dodge will feature the logo and look of Planet Color, the custom color paint system from Sherwin-Williams Automotive Finishes Corp. (SWAFC).
Gordon, a three-time NASCAR Sprint Cup Series race winner, has used the brand’s coatings for years. Now, for this race, his car will host the Planet Color orange logo and be joined by that of Barrett-Jackson (the leading specialist in providing products and services to classic and collector car owners and automotive enthusiasts around the world), along with the team’s No. 7. As a result, their trademark brands will all be featured against the completely flat-black Charger’s color scheme as it circles the short Tennessee oval in front of more than 160,000 ardent race fans. SWAFC says Planet Color has been a tremendous hit among custom automotive enthusiasts, painters and shop owners alike for several years now. Made from a series of optimally enhanced coatings containing special combinations of highly reflective additives, Planet Color offers stunning, radical, multi-dimensional finishes that are color shifting, iridescent, illuminated and shimmering in their texture. “We appreciate the opportunity to be featured on the car of a champion like Robby Gordon with this special one-time ‘unveiling’ of Planet Color at a popular venue like the Bristol Speedway,” says David Kidd, SWAFC OEM Business Development Manager/Planet Color. “It’s a great chance to show over 100,000 fans in the stands, and millions more at home, that Planet Color finishes offer unparalleled durability and limitless color possibilities, and its two- and three-coat applications boast results limited only by the imagination.” Planet Color is available at NAPA Auto Parts and SWAFC branches throughout North America. For more information about Planet Color or other SWAFC products, visit www.sherwin-automotive.com or call 1-800-SWULTRA (1-800-798-5872). |
