Hendrickson has been working to revitalize the Motor Wheel name with a new brand mark, tagline, color scheme, and website, says Gary Gerstenslager, president and chief executive officer.
Hendrickson announced the acquisition of the Motor Wheel brake drum and Crewson slack adjuster business segments, from STEMCO and parent company EnPro Industries.
“We are excited about this acquisition and the rich American heritage of Motor Wheel,” said Gary Gerstenslager, president and chief executive officer of Hendrickson. “We have been working to revitalize the Motor Wheel name with a new brand mark, a tagline of Performance on the Move, color scheme, and website – Motorwheel-intl.com. Along with this visual revitalization, we will be infusing capital and technology into the product lines. We will continue to provide the loyal Motor Wheel and Crewson customers, in production and the aftermarket, with reliable, quality, and high performing products.
The CentriFuse and Crewson brand names will be kept, while Motor Wheel will operate as a Hendrickson company.
