Shell Rotella to honor drivers during National Truck Driver Appreciation Week

Sept. 11, 2020
Shell Rotella extends appreciation for truck drivers with giveaways and promotions.

In honor of the hardworking truck drivers across the United States, Shell Rotella is celebrating National Truck Driver Appreciation Week, during the week of September 13-19, with giveaways and promotions as a small act of kindness for drivers’ dedication to the industry.

Shell Rotella will be giving away specially crafted thank you packages to truck drivers at participating LubeZone Truck Lube Centers and Pilot Flying J Truck Care Service Centers from Thursday, September 17 through Sunday, September 20, while supplies last. Each thank you package will include items that will be useful for truck drivers’ everyday lives on the road which can include to-go coffee mugs, flashlights, and pull-top backpacks. Truck drivers can find the participating locations at LubeZone.com and Pilot Flying J Truck Care Service Centers at pilotflyingj.com/truck-care.

In addition, a month-long promotion has kicked off at all Love’s Travel Stops & Speedco locations. Beginning September 1 through September 30, customers who purchase a Shell Rotella diesel engine oil change with Shell Rotella T4 Triple Protection, Shell Rotella T5 Synthetic Blend, or Shell Rotella T6 Full Synthetic will receive a free battery test and a $15 Love’s Travel Stops & Country Stores gift card. Visit rotella.com/HDoffer to learn more.

“Truck drivers are committed to delivering essentials to Americans each and every day. Their hard work does not go unnoticed, and it deserves our recognition,” said Annie Peter, North American marketing manager, Shell Rotella. “We are so thankful for all that truck drivers do for our country and wanted to give them a little something in return as a small token of our appreciation.”

Continuing the celebration of National Truck Driver Appreciation Week, Shell Rotella will stagger the announcement of the winners from the 2020 virtual Shell Rotella SuperRigs throughout the week on brand social media channels. Below is the schedule of the award announcements.

  • Monday, September 14 – Classic
  • Tuesday, September 15 – Tractor Trailer
  • Wednesday, September 16 – Tractor
  • Thursday, September 17 – Hardest Working Trucker
  • Friday, September 18 – People’s Choice and Best of Show

Each 2020 SuperRigs winner will receive MyMilesMatter reward points and a limited-edition Shell Rotella jacket. All of the trucks entered this year can be viewed at MyMilesMatter.com/SuperRigs.

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