MacKay & Company and GenAlpha initiate co-marketing partnership

Aug. 13, 2019
MacKay & Company has entered a strategic partnership with GenAlpha to raise awareness of aftermarket best practices.

MacKay & Company and GenAlpha Technologies LLC have announced a strategic partnership to assist manufacturing organizations with maximizing their aftermarket profits and deploying e-commerce strategies with GenAlpha’s PartSpot offering.

MacKay & Company specializes in marketing research and management consulting in the commercial trucking, construction, and agricultural equipment industries. MacKay’s industry expertise fits GenAlpha’s manufacturing e-commerce products and services. Together the two firms will promote strategic planning and best practices for manufacturers seeking to dramatically improve their e-commerce presence.

MacKay & Company has a strong history working in the commercial vehicle industries, which are a very important segment of the market GenAlpha serves.

“GenAplha’s e-commerce capabilities are designed specifically for the manufacturers’ aftermarket, and this partnership will result in a strong collaboration that can aid larger OEMs in moving their technology strategy forward,” said John Blodgett, vice president, sales and marketing, MacKay & Company.

“Ensuring that you have a strong e-commerce strategy for your products, including original equipment and aftermarket parts, is quickly becoming one of the most salient and potentially challenging tasks OEMs are facing. MacKay & Company and GenAlpha represent a strong team that can have a significant impact on your e-commerce initiatives,” said Stan Eames, CEO, GenAlpha.

Features such as an integrated electronic parts catalog, BOM illustration hot-spotting, and interactive 3-D drawings make PartSpot a consideration when selecting an aftermarket e-commerce solution. MacKay & Company’s market analysis expertise covers components, distribution channels, and market trends for both original equipment and the aftermarket.

Together, MacKay & Company and GenAlpha offer a compelling level of expertise in moving manufacturers into the future of aftermarket e-commerce.

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