Realtree, a camouflage outfitter company, and Pelican Products, one of the industry's leading manufacturers of high-performance protective cases, temperature-controlled packaging solutions and advanced portable lighting have partnered to present an exclusive Realtree design available on Pelican Products.Pelican signed on as a Realtree licensee in 2017.
Jeff Diamond, director of product management for Pelican's Consumer Division, said, “Pelican and Realtree are both recognized as premier outdoor brands with strong heritage. Pelican products have been trusted for over 40 years by professionals and outdoor enthusiasts. Partnering with Realtree provides an opportunity for consumers to show their passion for the outdoors without sacrificing performance and protection for their gear.”
Currently, Pelican offers coolers, drinkware, and pistol and rifle cases in Realtree Xtra Green. That product mix reflects the dedication both companies have for the traditional outdoor market and the emerging lifestyle arena.
“Over the last few years, Pelican has placed more emphasis on developing consumer-driven lifestyle products, like coolers, drinkware, backpacks and luggage,” Diamond said. “Collaborating with Realtree will expand the reach of our fan base and provide greater visibility to a larger audience for Pelican products.”
As the market becomes more competitive, both companies saw benefit in partnering with one another for branding and consumer awareness.
“Pelican and Realtree will have a collaborative marketing effort, including online promotions through social media and the Pelican and Realtree websites,” he said. “Pelican will also be featuring commercials on Realtree TV and working together to gain retail placement.”
Diamond said Pelican and Realtree view the relationship as an enduring collaboration.
“This is the beginning of a long-term partnership for Pelican and Realtree. We are in development of new products featuring (new) patterns. Also, we'll look to add additional products in 2018, including soft-sided coolers, backpacks and luggage.”
