Sonic appoints Sanjay Patel as new Chief Commercial Officer

In his new role, Sanjay Patel will oversee the Sonic distribution network.

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April 16, 2026

2 min read

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Sonic has announced the appointment of Sanjay Patel to the position of Chief Commercial Officer for the company. Patel brings over 30 years of experience in the automotive industry to the role, with expertise in sales, operations, and strategic leadership that he plans to apply in order to expand Sonic's U.S. distribution network.

Patel joins Sonic after a tenure as SVP of marketing and merchandising at ISN, where he played a role in driving the company's success through strategic initiatives and supplier collaboration. His career has found him in many different leadership roles including Advace Auto Parts/Carquest, Pep Boys, XL Parts, and Genuine Parts Company (NAPA).

In his new role, Patel will oversee all facets of the Sonic distribution network, building momentume through strategic relationships to fuel company growth and diversify and expand U.S. product accessibility.

A word from Sonic

"We are incredibly excited to have Sanjay join our leadership team," said Brian Lindquist, CEO of Sonic. "His track record of navigating dynamic business landscapes and his commitment to building customer-centric organizations make him the perfect fit to lead our distribution strategies as we continue to expand our market presence."

“I am excited to join Sonic and leverage our strategic partnerships to drive growth, increase market share, and continue to establish Sonic as a dominant force in the U.S. market,” said Patel. “Throughout my career, I’ve seen that success comes from executing at a high level of service and building a robust network that truly resonates with our customers. I look forward to leveraging my experience in distribution networks and strategic leadership to drive innovation and exceptional service for our customers and partners.”