Matco Tools launches the Eagle Experience mobile showroom tour
Key Highlights
- The Eagle Experience is a mobile showroom tour featuring the latest diagnostic tools, storage solutions, and customizations from Matco Tools.
- The program runs through 2026, visiting technical schools, repair centers, and major motorsports events like NHRA Nationals and Top Fuel Championship.
- Special events include unveiling a custom wrap on Antron Brown's NHRA dragster and a display at the SEMA conference in Las Vegas.
- Matco emphasizes innovation, brand growth, and technician empowerment through hands-on demonstrations and engaging visuals, such as eagle graphics.
Matco Tools announced the nationwide launch of the Eagle Experience, a mobile showroom tour with the latest in diagnostic technology and tool storage solutions aimed at technicians, technical education students, and motorsports fans. The experience features a fully customized tool truck loaded with the latest Matco offerings, including the US-manufactured 6S, 4S, 2S, and JSC carts, as well as premium paint and trim options, diagnostic scan tools, and storage solutions. The program will run this Autumn and continue through 2026, stopping at technical education campuses, automotive repair centers, and NHRA drag racing events.
The Matco Tools Eagle Experience will appear at the NHRA Vegas Nationals competition taking place October 31-November 2, 2025. The experience will include the unveiling of a custom Matco Tools Eagle Experience wrap on Antron Brown's four-time NHRA championship dragster. Both the truck and the dragster will be in Vegas for this year's SEMA conference, where they'll be on display. The Eagle Experience will then move on to the NHRA Top Fuel Championship in Pomona, California, on November 13-16, where it will serve as the official wrap for the Mission Foods Drag Racing Series finale.
What people are saying
Laurie Reinbolt, Sales Vice President of Matco Tools, said, "The Matco Tools Eagle Experience is more than a truck: it’s a movement. It’s about bringing our innovation directly to technicians in a way that’s bold, memorable, and built to inspire. We have a strong, dedicated network of Matco distributors; this initiative amplifies their presence and partners with them to drive even greater growth. The Matco Tools Eagle Experience elevates our brand and empowers our team. From the bald eagle graphics to the hands-on demos, this is Matco in motion."
Products from Matco Tools
The 8-pc Long Reach Pliers Set - Purple, No. SPLR8PA, are made of drop-forged, heat-treated high alloy carbon steel.
The 4.5" Bent Tube Blue Blow Gun Kits, No. BGBLUEK, BGGREENK, BGORANGEK, are available in three colors and feature an improved internal spring, a lightweight design, and rubber tips.
The Sharktooth Sway Bar Plier, No. MLSTSBP7, utilizes a three-point jaw design that grips stripped or rounded fasteners securely.