NAPA launches free Gen Z-focused clothing line for trade students
NAPA announced a partnership with Dickies to launch TradeWear, a free merch collection for the next generation of technicians. The collection is aimed at supporting Gen Z students pursuing a career path in the trades and is available while supplies last.
Designed with Gen Z and its influences from automotive and racing games in mind, the collection features designs from illustrator and designer Stephen Bliss, who has also been behind some of the most iconic video game artwork. The demographic is being referred to as the "Toolbelt Generation" due to declining interest in traditional four-year universities, and NAPA's Tools of the Trade program is dedicated to supporting and encouraging those students.
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